Services
Branding
Brand Identity
Visual Language
Guidelines
Naming & Positioning
Design
Print & Packaging
Editorial & Publication
Web & App UI Design
Creative
Art Direction
Illustration
Photography
Typography
Environment
Environmental Design
Signages
Wayfinding
Hello!
I'm Saum
I’m a Brand Designer, passionate illustrator, storyteller, and problem-solver, dedicated to transforming everyday visuals into powerful brand experiences. With over seven years of experience, I’ve worked with design agencies, tech start-ups, government organisations, and large-scale corporations, helping businesses worldwide create brands that captivate, connect, and endure.
My design philosophy blends modernity with timelessness, rooted in simplicity, elegance, and strategic thinking. I don’t just design for mere aesthetics; I craft value-driven brand identities that empower businesses to make smart, impactful decisions through design. Whether building a brand from the ground up or refining an existing identity, my focus is on creating engaging, meaningful visuals that leave a lasting impression.
When I’m not designing, you’ll likely find me hiking with my camera and sketchbook or at home perfecting the art of making authentic Neapolitan pizza, so much so that I’ve even applied for a certification from Naples!
Let’s connect and create something extraordinary.
My design philosophy is simple: Good design is good business. I believe that authentic personal connections are key to understanding your unique needs and crafting creative solutions that truly resonate. When we allow design to flow naturally, it has the power to enrich our lives in ways we can’t even imagine.
Raised in a creative family, art is in my DNA. Through my work, I strive to build lasting connections that go beyond the project—creating meaningful experiences that stand the test of time.
