Arkana is a global boutique consultancy based in Melbourne, Australia, offering CISO and CFO advisory services tailored for start-ups and scale-ups. They approached me to help reposition their brand as fresh, young, and bold, while still being grounded in trust, experience, and strategic depth.
From building a distinctive visual identity to defining a clear, contemporary brand strategy, I partnered closely with the founders to shape a brand that breaks away from the conventions of the consulting world. The result is a confident, modern identity that reflects Arkana’s unconventional yet refined approach.

I led the creative direction across brand identity, digital patterns, and website design, translating a simple vision into an engaging presence that stands out in a saturated space. This project was not just about design, but a lot about helping reimagine what consultancy and incubation can look and feel like today.